How to prevent These 7 Common SOCIAL MEDIA Mistakes

What has always been the most effective way to generate new business? Referrals from existing customers to their friends and families.

Creating raving fans who sing your praises to others is both least expensive and most productive form of advertising. A lot of people tune out traditional method of advertising. Only one 1 in 6 television commercials actually generate a confident return on investment. No one under 70 uses Yellow Pages for anything. But over 80% of consumers will make a purchasing decision in line with the input of friends and family.

Social media marketing supplies the electronic platform for referral marketing to exist. Over 800 million users worldwide use Facebook. The average Facebook user has 130 friends and is linked to over 80 Pages, Groups, and Events. Over 1 billion tweets go out every week. YouTube has over 100 million views per day. The potential for your message to be spread by raving fans is more frequent today through social media than any other time in the history of business. Can your organization afford not to take part in this marketing revolution?

If you’re like me, you learn from making mistakes. However, when you can learn from the mistakes of others, you then will achieve success quicker. So why not study from the mistakes of others? Here are some common mistakes new marketers make when trying to create and implement a social media marketing plan:

I’ll figure it out as I go- the biggest time waster is going into a social media marketing campaign without any plan. Take time to get educated on social media sites. Not all sites were created for businesses. Also, once you learn a site, learn all of the benefits of the site. Correcting mistakes is very time consuming and will lead to many business owners abandoning their plan and walking away from the strategy. Instead, learn the basics of establishing these site, understand the various options, and spend time engaging rather than fixing problems. You can find good online educational programs out there that are designed to teach business owners on how to create and implement a social media marketing plan.

Let’s add 100 sites in one day- it’s tempting to go out and create a Facebook, Twitter, LinkedIn, StumbleUpon, Digg, Delicious, YouTube, and Foursquare account all at once. But the problem with this strategy is that should you grow too fast, you won’t be able to match all the benefits of each site. The best approach is to create one site, like Facebook, learn the details and properly implement. Create your Fan page, join groups, participate in events, and build relationships others. If you start up 12 at once, you won’t be as active as well as your insufficient participation could defeat your current goal. It’s easier to have 1 or 2 2 completely utilized social media sites than 100 poorly designed and ignored platforms.

Profiles don’t matter- users of social media marketing won’t engage with people who don’t have complete profiles. Given the popularity of Twitter, Facebook, and Google+, many people will see you before they find your site. If they find your website and you have a pic of your logo, no pic, or hardly any personal information, then they will likely ignore you. Your profile is your first impression, so be creative, be thorough, but most importantly, be personable.

Here’s the pitch- here’s the biggest stumbling block for some beginning marketers. Once they have an audience, they feel compelled to broadcast their message to the masses. This sort of media is really a huge mistake and you will be ignored if you try this on social media. Traditional a proven way marketing practices certainly are a dying breed and attempting to imitate these ineffective methods on a fresh medium will yield exactly the same failed results. Instead of selling your product, educate the masses and establish yourself being an expert in the field where you are practicing. For Social Media Brand Management agency , if you are an agent, instead of promoting yourself as well as your site, educate homeowners on which they can do to market a house themselves. In reality, only a small percentage of people will act on do-it-yourself content. By providing valuable information, you’ll become an expert on the subject. Then, when the reader is preparing to sell her or his house, they will probably ask for your services.

Same method of communication- not everyone receives information through exactly the same medium. Some people like to read, others like video, plus some people will be attracted to pictures on your site. The key is to mix up how you post. If you to put it simply out a blog every day, your followers can be blind to your communication method. Change it out up a little. When you have a blog one day, then put up a simple video another. Post and tag people in pictures later in the week. The more variety in your posts, the more interaction you will achieve.

Peaks and valleys- be consistent in your social media marketing activity. This doesn’t mean that you must make posts multiple times each day. But if your goal would be to make 30 Facebook posts per month, you’ll find it’s better to have 1 post per day than 3 days with 10 posts.

Take action all yourself- did you ever have multiple email accounts? I used to truly have a hotmail, yahoo, and gmail account that I would use to talk to people. Needing to log into multiple accounts each day to check on the emails became annoying, time consuming, and ineffective. The truth is, it became to frustrating to do this and I seldom used my email. However, once I learned to load most of my email accounts into Outlook, I was able to efficiently check and make use of the benefits of email. Exactly the same applies to social media. If you have to log into and log off of 5 different social media sites each day, it’ll become tiresome and your degree of engagements on these sites will dwindle. Therefore, utilizing tools that will allow you to log into your entire social media makes up about interactions may be the best way to ensure that you consistently implement your social media plan. Again, there are some good all-in-one social media marketing dashboards that will enable you to streamline your accounts and social media efforts.
In summary, if you’re a small business owner looking to create a social media marketing plan for your business, you then absolutely should learn how to use the technology and find tools to assist you in the daily utilization. If you don’t know how to create a house and you don’t possess a hammer, that house isn’t likely to get built. By firmly taking the steps listed above in the following paragraphs, you will be able to quickly and effectively create & implement your personal profitable social media plan.